Be bold. Go for the fresh ideas that get straight to the heart of your message.

Persuade prospects with the look and feel of a message that gets into their heads and inspires action.

Get graphic design – and Web design – that build a selling brand personality. That gives your prospect a clear understanding of the advantages your brand or service offers.

Get the full package – advertising, direct response, sales promotion, collateral, package design, logo and Corporate I. D. development.

Get straight to the heart of it – just contact Bob Andrus at Andrus Design.



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Client: Orion Clinical Diagnostics

Target: Medical lab directors,
lab technicians and CFO's.

Message/Positioning:
The ultimate in sensitivity
and accuracy.


Created:
Marketing Communications
Logo Development













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Client: K40 Electronics
Radar and Laser Detection System.
Agency Partner: Inverse Marketing

Target: Consumer high-end car buyers – buying from auto dealers and installers of radar and laser detectors. The most advanced radar detection and laser protection system available today, completely customized for your automobile and the way you drive.

Re-brand company, reintroducing the K40 line of Radar and Laser Detection systems to the market.


Created:
Web Site Design
Consumer Sales Brochure
Final Production
Photo Retouching
Package Design
Corporate Identity







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Client: Insight Beverages.
Agency Partner: Foodmix

Target: Restaurant and foodservice owners/operators. This campaign stirs up new excitement for the explosion of beverage choices driven by consumers. Insight Beverages brings greater flavor formats and flexibility to transform operations into a beverage destination.

Operator Sales Brochure with six powerful inserts to introduce the new program.

Web site for Insight Beverages and to introduce “Create a stir.”

Direct Mail campaign to restaurant owners/operators utilizing the Insight Beverages Logo as a spinning pin wheel.

Tie-in graphic for front of dispensers.
Promotional cups carrying the theme.


Created:
Sales Brochure
Sales Sheets
Web Design
Web Navigation
Flash opening
Photo shot supervision
Photo retouching

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Client: The Quaker Oats Company.

Target: university and college students/food service operators on campus. This promotion is designed to motivate all the college students who love Cap’n Crunch to taste the fun, with crunchy combinations. The overall message is: there are no rules -- anything goes, any time.

Giant-size “Crunch This!” Posters for university and college cafeterias/union centers.

Direct mail to university and college food service operators on campus.

“Crunch This!” Recipes – featuring Marshmallow Crunch Bars, and Cap’n Crunch cookies.

“Crunch This!” Cup. Reusable 22-ounce cup with bold graphics to reinforce the program all over campus. The cup complements the All-Day-Cereal Stations with bulk dispensers of Quaker cereals.


Created:
Poster Design
Direct Mail
Sales Brochures
Sales Promotions