Client: Kozy Shack

Target: Consumers

Message/Positioning: Promote the flavor appeal of smooth and creamy Serenity Desserts -- and the idea that the fresh taste and the wholesome ingredients go hand-in-hand in this ready-to-eat, refrigerated dessert.












Client: ADP Automatic Data Processing
Agency Partner: Inverse Marketing

Target: This promotion was aimed at existing customers of ADP Services.

Message/Positioning: Since ADP has 550,000 clients, E-ads and direct mail were used to inform the target of all of the other services available from ADP – a wide range of HR, payroll, tax and benefits-administration solutions from a single source.







































































Client: Sweet Simplicity Sweetener

Target: Consumers looking for a safe, completely natural sweetener with no chemicals – an all-natural, zero-calorie sweetener.

Message/Positioning: To stress that Sweet Simplicity Sweetener comes from a special, natural plant grown and harvested by American farmers – and this gives it the perfect balance that nature intended. No artificial, chemical sweetener (as in Splenda) and no calories. Just completely safe, natural sweetness.































Client: Orion Clinical Diagnostics

Target: Medical lab directors,
lab technicians and CFO's.

Message/Positioning:
The ultimate in sensitivity
and accuracy.